Pay-per-click (PPC) is a method of paid advertising where advertisers pay for every click on their advert that directs potential customers to their website.
It is a particularly effective method for generating traffic & sales that can be tailored to results, whilst being kept in-line with your cashflow & availability to provide your goods or services.
The adverts are usually highly targeted via platforms by their personal data or online activities.
The adverts can be text, image or video orientated for attracting customers.
With highly competitive spaces to advertise, the cost-per-click (CPC) can vary greatly.
CPC combined with volumes & conversion rates are the key factors determining an effective strategy.
There are several places for deploying your PPC strategy, particularly search engines & social media platforms.
They require different approaches depending on the platforms data & reach.
At Digital Decentral, we find that Google & Facebook Ads, including Instagram, are the most successful depending on what your selling.
Devising an effective strategy takes a methodical & structured approach.
Continuous testing is essential for developing a successful campaign with more often than not, significant investment with a negative return on initial attempts.
This is the main reason for taking a structured methodology to minimize losses & secure a positive return-on-ad-spend (ROAS).
Extensive testing like split-testing, with minimal ad spend budgets until a positive ROAS can be achieved is a must before scaling.
Our team at Digital Decentral understand that every business is different, please contact us to discuss your situation.
We are a UK based company provide services to individuals, startups & small businesses.